This will likely be my favorite blog post and possibly the most groan inducing. I offer you — the readers — my deepest PUNdolances.
If there’s two things I easily and effortlessly am passionate about — its puns and journalism.
There are people out there, in particular some of my newspaper colleges at The Index, who believe puns are unprofessional and don’t have a place in journalism. Now, I may be a little biased, but I could not disagree more with this notion more.
Puns and journalism is a certain kind of craft in itself in that the pun needs to fit and supplement the story, it needs to make sense and most importantly — it needs to be used at an appropriate time. Not every journalism story or headline should have a pun.
However, to make a sweeping statement that no puns should belong in the media is both a lost cause — because puns already show up in journalistic writing all.the.time. —but also potentially devaluing or cheapening a story by not allowing it to truly shine and grab the attention it needs and deserves by giving it a punny title.
In high school I wrote for my school’s yearbook where we constantly were looking for new and clever ways to produce innovative feature writing and design. Puns were the answer and I was often the one in charge of coming up with them. When a yearbook colleague needed a headline for that lacrosse story I’d be the one to hop on idioms.com and list off puns like “ReLAX,” “Stick with it,” “Laximum overdrive,” and “Lacrosse the universe.” My favorite pun of all time that we used was for an infographic about people at my high school with interesting hair styles called “Hairy Styles,” making a pun on the word hairstyle but also on Harry Styles from the group One Direction. That was back before each of the members went off in five directions.
But I’m not in high school anymore. I work for a college publication and the rules are apparently different. For the past three years every Editor-In-Chief working for the paper has said repeatedly “no puns in the paper.” As a lowly staff writer I complied. As the news editor last year — understanding a decent amount of my stories would not lend themselves well to puns — I complied. But this year — as features editor — I put my foot down. Well, I put my paw down:
This was a pun so eye catching, so witty, so hilarious, so fitting for the tone and style of the story that even our current Editor-In-Chief Seth could not refuse.
I hope if you as readers take away anything from this post today it’s that puns do have a place in journalism. That being said there is a time to use them and a time not to. If Timmy falls down a well — please, I beg of you — don’t make the headline “Well, well, well, what do we have here?”
But when you are trying to add some comic relief to a softer hitting story or attempting to draw attention and wit to a hard hitting piece — a pun can be a way to do that.
Never let people tell you that journalistic writing has to be boring, mechanical, and dull. Journalism is a beautiful story-telling art. It’s finding hidden nuggets and jewels of information that will inform and/or entertain the public.
By simply twisting around a word into a pun on a page, a journalist can captivate an audience and compel them to keep reading the words they have oh so carefully crafted in the form of an important message about the world around us.